1975, The first shop!
“For a long time, I wanted a place where I could show clothes which weren’t exactly styles, but very simple clothes and along with them a few pieces which would make them more feminine. I’m very fond of that mix of very simple, slightly rough clothes, and things which are softer.”

agnès b. opened her first store in an old butcher’s store in Les Halles in Paris, in the central market of the city. At the time, the area was going through a radical change. this first boutique served as both office and workshop, but it was also a focus for expression and encounters: on the walls there were posters and graffiti, you could sit and chat or listen to music, and birds flew freely around the store.

photo © archives agnès b., 1980
image
1975, The first shop!
“For a long time, I wanted a place where I could show clothes which weren’t exactly styles, but very simple clothes and along with them a few pieces which would make them more feminine. I’m very fond of that mix of very simple, slightly rough clothes, and things which are softer.”

agnès b. opened her first store in an old butcher’s store in Les Halles in Paris, in the central market of the city. At the time, the area was going through a radical change. this first boutique served as both office and workshop, but it was also a focus for expression and encounters: on the walls there were posters and graffiti, you could sit and chat or listen to music, and birds flew freely around the store.

photo © archives agnès b., 1980
1979, The snap cardigan creation
“I wore white sweatshirts everyday and I wanted to make them more practical. I took a large pair of scissors and began cutting my sweatshirt without realizing that I was creating something!”

photo © archives agnès b., 1980
image
1979, The snap cardigan creation
“I wore white sweatshirts everyday and I wanted to make them more practical. I took a large pair of scissors and began cutting my sweatshirt without realizing that I was creating something!”

photo © archives agnès b., 1980
1980, Opening in New York
The 116 Prince Street, first store in New York, is opened in 1980, in Soho. In the process of change, this district was still industrial, like the halles during the 70's. “We felt like pioneers, as rue du jour in Paris.” American journalists have quickly interest in the collections, so Parisian.

photo © archives agnès b., 1980
image
1980, Opening in New York
The 116 Prince Street, first store in New York, is opened in 1980, in Soho. In the process of change, this district was still industrial, like the halles during the 70's. “We felt like pioneers, as rue du jour in Paris.” American journalists have quickly interest in the collections, so Parisian.

photo © archives agnès b., 1980
image